Sierra is crafted entirely in Mexico by the González family at Destilerías Sierra Unidas (NOM 1451).
For us, family goes beyond blood ties. It includes everyone behind Sierra. From the agave fields to the bottling line.
Because when a family makes Tequila, decisions feel different.
With the words of our Master Distiller Rodolfo González:
“Good Tequila is made in the fields.”
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Sierra.
How it’s made.
Family & Heritage
Every party starts
in the agave fields.
Beneath the Sierra Madre mountains at around 1,600m altitude, our agaves grow before they become Sierra. From field to bottle, every choice shapes the Tequila in your glass.
🌱 Agave
Fully ripened agaves. Harvested at the right time.
🔥 Cooking
Cooked slowly for flavour. No shortcuts.
🧬 Yeast
Our proprietary family yeast strain, used across generations.
🥃 Distillation
Traditional pot stills. Guided by people, not algorithms.
🔁 Double Distilled
Twice. For balance, clarity, and an agave-forward character.
We don’t take ourselves too seriously.
Except when it comes to Tequila.
From the agave fields beneath the Sierra Madre to the bottle in your hand, every step matters.
Bottling & Sustainability
Thinking beyond
the next
bottle!
Every decision we make affects future generations.
That’s why we focus on long-term partnerships, stable employment, responsible resource use and continuous improvements across our operations.
Because making Tequila isn’t just about today. It’s about what comes next.
