It’s Tequila Time: Happy National Tequila Day!

National Tequila Day – also known as International Tequila Day – is celebrated every year on July 24th. Tequila fans in particular look forward to this day, because Tequila remains one of the hottest spirits and ensures unforgettable evenings.

Of course, there is only one correct answer among Tequila enthusiasts to the question “Do you speak Tequila?”: a spirited “Si”. Whether classic Tequila cocktails or new twists, the Tequila party is best celebrated with friends and family on this occasion. And with Sierra Tequila de México, the inner party leader or creative mixologist is brought to life and celebrated in Mexican style.

For those who like to drink their Tequila as a shot, Sierra Tequila Blanco and Sierra Tequila Reposado are great choices because of their balanced taste. The enjoyment is rounded off with the unique shot ritual: UNO (salt for Blanco and cinnamon for Reposado), DOS (Sierra Tequila Blanco or Reposado), TRES (lemon for Blanco and orange for Reposado).

While Sierra Tequila is the spirited must-have for any party leader, Sierra Antiguo, a 100% de agave Tequila, brings a full-bodied agave flavour to any Margarita.

As one of the most famous Tequila cocktails, the Margarita should not be missed on National Tequila Day. The variety is great and there are no limits to creativity.

A summer trend for 2025 is frozen Margaritas, which ensure a cool treat while they shine with rich colours in your Margarita glass. So why don’t you try and enjoy it at this year’s National Tequila Day?

Our recommendation: Frozen Raspberry-Lemongrass Margarita & Frozen Blackberry-Vanilla Margarita.

You can find the recipes for our delicious favourites in our drinks section and if you are missing the right accessories, have a look in our shop now.

Enjoy!