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Happy día de los Muertos

5 min

The Mexicans pay respect to the ones who have died – and celebrate with music, food, dance, and Tequila, of course.

When talking about Mexico, the thought of a colourful skull make-up and colourful clothes is not far away. The elaborate facial decorations and traditional costumes with floral hair ornaments have their origins in the celebrations of “Día de los Muertos” – one of Mexico’s most important holidays which is just around the corner. From October 31st until November 2nd Mexicans gather with friends and family to pay respect to the ones who have died. Rather than a day of mourning, it is a joyful celebration with music, food, dance, and Tequila.

Rituals play an important role in the colourful hustle and bustle of Día de los Muertos. They are passed down from generation to generation and must be cultivated with passion to endure. That’s exactly what Sierra Tequila does with the legendary combination of Sierra Tequila Blanco, salt, and lemon or Sierra Tequila Reposado, cinnamon, and orange. By toasting with a shot of Sierra Tequila and a joyful “Happy Día de los Muertos”, the dead are celebrated and honoured in an enjoyable way.

So put on your dancing shoes and “Catrina” skull make-up, grab a bottle of Sierra Tequila and start celebrating this fascinating day.

¡Happy Día de los Muertos!

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