Sierra,
Tequila de México!
Original Mexican Tequila from the fourth-generation family-owned Destilerías Sierra Unidas in Guadalajara, Jalisco, Mexico.
¡Hola,
we are Sierra!
You’re probably wondering: What is Tequila made from?
The base of every Tequila is the Mexican agave tequilana Weber variedad azul, also referred to as blue agave or agave azul.
Where the blue agave feels most alive?
On top of the world!
We grow our agaves in the valleys and highlands near Guadalajara, Mexico, where they flourish at an altitude of around 1,600 meters.
Known for its mineral-rich red soil and optimal climate, this region is perfect for cultivating agave azul.
We permanently employ 300 agave-experts to make sure the agaves can grow to perfection!
Growing agaves is a meticulous process. From evaluating the soil to selecting the best baby agaves, planting them, and nurturing them throughout their growth. Finally, our skilled Jimadors (professional agave field workers) harvest the agaves and bring them to the distillery in one piece.
After years of dedicated care, the agave plants are ready to be transformed into the finest Mexican Tequila.
Cooking process
Now it’s time:
The Tequila production starts!
At the distillery, each piña, weighing up to 80 kilograms, is hand-chopped into equal pieces and cooked in stainless steel ovens with low steam pressure.
We cook the agaves for around 24 hours until the pressure and time transform the fructose into sugar.
80 kg
24 h
Get That Juice!
The juice is now ready to be fermented!
During fermentation, the sugars turn into alcohol.
We use our special yeast strain, a family treasure for four generations, to work its magic.
Two types of
Tequila
There are two official types of Tequila. One is called Tequila, and the other one is called 100% Agave Tequila. What is the difference between these types of Tequila?
By law, Tequila must be produced with at least 51% agave sugar. 100% Agave Tequila is made with a minimum of 100% agave sugar.
The remaining ingredients of Tequila can be sugars from agricultural resources. We use high quality sugars from Mexican sugar cane from Jalisco.
Tequila
51%
Teqila 100% Agave
100%
Distillation
All good
things come
in twos!
We distil Sierra twice in traditional pot stills.
This double distillation keeps the fruity flavours we adore in our Tequilas.
After the second distillation, we can finally call it Tequila. Yay!
Time to chill!
At the end of the production process, we let the fresh Tequila rest and harmonize for a few weeks in stainless steel tanks.
Tequila Blanco,
Plata, or Silver
Tequila bottled directly after distillation and harmonization is called Tequila Blanco or Tequila Plata. Internationally, it’s also known as Tequila Silver.
This Tequila is characterized by its clear appearance.
Aged Tequila
When Tequila Blanco is put into barrels before bottling, it magically changes its colour and name.
After aging, Tequila Blanco becomes Reposado Tequila or Añejo Tequila.
We use US American Bourbon barrels for our Tequilas. The barrels give our Tequilas a smoother and sweeter character, while keeping the typical fruitiness of Sierra. No sugar needed.
Tequila Blanco,
Plata, or Silver
Our Master Distillers taste and blend various barrels and decide when our Tequilas are ready to be bottled.
Rested Tequila is called Reposado Tequila.
Sierra Tequila Reposado is rested in oak barrels for up to 6 months.
Sierra 100% Agave Reposado is rested in oak barrels for up to 12 months.
Aged Tequila is called Añejo Tequila.
Sierra 100% Agave Añejo is aged in oak barrels for up to 18 months.
Bottling
And finally:
Into the
bottle!
Sierra Tequila is bottled in Mexico and Europe, allowing you to buy it in over 90 countries worldwide with a much lower carbon footprint.
Sierra 100% Agave is bottled only in Mexico, as 100% Agave Tequilas must be bottled in Mexico by law.
Hats on!
Made by post-consumer recycled plastic
Our iconic Sierra sombrero on every bottle marks the final step in our Tequila production process.
We’re committed to making our production better and more sustainable every day. Did you know? The plastic in our sombreros is made from 100% PCR (post-consumer recycled plastic).
