Mexicans honor those who have died, celebrating with music, food, dance, and tequila, of course. When talking about Mexico, the thought of a colourful skull make-up and colourful clothes is not far away. The elaborate makeup, the altars and the traditional costumes with floral decorations in the hair have their origins in the celebration of the Day of the Dead, or in Spanish "Día de los Muertos", one of the most important holidays in Mexico that is just around the corner. From October 31 to November 2, Mexicans gather with friends and family to show respect and remember those who have died. More than a day of sadness, it is a joyous celebration with music, food, dance and Tequila.

Rituals play an important role in the colorful Day of the Dead festivity. They are passed down from generation to generation and must be celebrated with passion if they are to last. That’s exactly what Sierra Tequila does with the legendary combination of Sierra Tequila Blanco, salt, and lemon or Sierra Tequila Reposado, cinnamon, and orange. By toasting with a shot of Sierra Tequila and a joyful “Happy Día de los Muertos”, the dead are celebrated and honoured in an enjoyable way.

Check out our online shop to find the perfect decorations for your own Día de los Muertos party. Decorate your party with the original Mexican "Papel Picado" in the Día de los Muertos Design, with skull design shot glasses and salt shakers.

So put on your dancing shoes and “Catrina” makeup, grab a bottle of Sierra Tequila and start celebrating this fascinating day.

¡Happy Día de los Muertos!